Digital Product School

Introduction
- •        Having your own digital products gives you the ability to generate a 6-figure online business which will sell for you online 24/7, 365 days a year on autopilot.
  •        Selling information products are not only cheap to produce, they are also very easy to produce.
  •        A successful info product is one that gives people information, usually a solution to some sort of problem.
  •        Information products can be made in video form, as an eBook, or as an audio recording.
  •        Creating digital info products is a lot easier than you think (when you know how)
  •        Your product doesn’t need to be perfect
  •        Your biggest hurdle to overcome in actually creating your information product is your mindset.
- Find a USP
  - • To stand out from the rest of the crowd, you need to be unique
  - • Come up with a unique twist or angle to your products
  - • Very important when entering niches with lots of competition
  - • Target sub niches of your main niche if applicable
  - • Find winning products proven to sell and add your unique twist
- Super Fast Product Creation Methods
  - • There are many ways you can create digital products very quickly.
  - • Interviews
  - • Recording your own tips and advice
  - • Turn existing content into products
  - • Update/Republish Existing Information
  - • Co-Create A Product
  - • Help Finish Incomplete Projects
  - • Purchase 'Private Label' Rights
  - • Hands-On Video or Camtasia Presentations
  - • Create A Package Using Existing Products
  - • Public Domain Information
  - • Case Studies
  - • Checklists and/or "Top 10" Lists
  - • Sell Your Ideas
  - • Hold A Contest
  - • Templates, Forms, Etc.
  - • Resources List
  - • Directories and Guides
  - • Capitalize on Trends and Fads
The Sell
- •        You can have the best product in the world, you need to sell it to people who need it to make profit
  •        If you have a list, make sure you email them about your new product, offer them a better deal than anywhere else.
  •        Start sending at least 1 JV letter per day, to get JV’s on boards in promoting your launch in exchange for a commission.
  •        Experiment with paid advertising like Google Ads and Bing Ads to get customers and sales
  •        Offer your product in the Warrior Forum Special offer section if its related to marketing.
  •        Start putting you product on marketplaces like Clickbank, Jvzoo and Warrior Plus
  •        Offer affiliates good commission and support as one good JV can get you hundreds of sales. They do all the leg work in driving traffic to your product.
Conclusion
- •        Get your product good enough and out there
  •        Always improve your product over time with feedback from your audience
  •        Test, track and improve everything you do
  •        Remember to always make your offer unique
  •        Each little improvement will make you products conversion rate better which equals more money in your pocket.
  •        Anyone can do this
  •        Creating information products to sell online is, I think, one of the most exciting and accessible businesses EVER
  •        Get started now!
- Solving Problems Is Profitable
  - •        To generate profitable digital products, they need to solve a problem
    •        Make sure the problem it solves has a mass audience
    •        If in doubt always go for niches which all already proven to sell well
    •        If a product already exists, that is a good sign, this should not put you off, you can always create your own version with your twist
    •        People buy multiple products in the niches they have interest in
    •        A product that solves a problem people are looking for quickly and easily is a sure-fire winner.
Power of Branding
- • Having a brand makes you appear unique
- • A brand identify will provide you with customer loyalty
- • Use a consistent brand theme so people recognize it
- • If you don’t have design skills, outsource them cheaply on freelance sites
- • Get a logo made for your brand
- Creating Digital Products
  - •        Digital products come in all formats, eBooks, video, audio etc.
    •        Choose the right format for your product, a format which will help you explain the solution the best
    •        Ebooks – you can use Microsoft Word or Open Office
    •        Video – Use a screen recording tool, or a camera
    •        Audio – Audacity is a great open-source audio tool for products like interviews
    •        Get a digital cover made for your product. Design it yourself or outsource it on freelance sites.
Sort Your PST
- •        PST stands for Price, Sales Page and Testimonials
  •        Get your price right, base it on your competitors
  •        Think about giving away some free information or part of your product to free to build a list and then sell your product
  •        Create your sales page, study the sales pages of profitable products and model the structure
  •        Come up with a benefit driven headline for the top of your sale page
  •        Structure your copy on the sale page in small paragraphs, and sub headings. Also use bullet points.
  •        Make sure your page has a clear call to action “Get Access to This Product Now”
  •        Use real scarcity. If your product is limited in copies or is closing with X hours, make sure you stick to it, don’t say it will close, or say the price will increase and then don’t action that.
  •        Start gathering testimonials to put on your sales page
  •        Provide free copies of your product to friends, people in forums/ groups in exchange for reviews.
Mindset of Success
- •        Stop buying multiple eBooks and start using this step-by-step plan
  •        Take action, consistent action in creating your first information product
  •        It takes work to get results
  •        The path to success is all down to you. One person will create a digital product empire with this information and other will do nothing.
  •        If you ever question is the work worth it, will it work, just know its all worth it and it does work!
  •        Once you create your first product, make sales and get customers. You have the blueprint to rinse and repeat.